EDELRID announces the addition of Tommy Caldwell to Athlete Team
Thursday, June 2, 2016
Posted by: Daniel Jeanette
EDELRID continues to forge their presence in the US with the addition of America’s most well-known and all around rock climber to their Athlete Team.
In 2016, Tommy Caldwell jointed the EDELRID Athlete Team, supporting a core product of the company: EDELRID’s climbing ropes.
Caldwell chose EDELRID as his new sponsor for ropes not only because of the outstanding quality of the product, but also as a direct result of the company’s core values, their rich 150+ years of manufacturing experience, and the stringent enviornmental standards that EDELRID’s bluesign certified ropes adhere to.
Tommy had this to say, “My dad was a mountain guide with an oversized appetite for adventure and a deep love of the mountains. I learned to climb before I learned to read. It is impossible to be a lifelong climber and not feel a responsibility to protect the places we love. Climbers become environmentalists because climbing requires a strong intimacy with our natural world.
More than most we notice the effects of global warming. We walk on the receding glaciers, swim in the rivers that grow smaller each year, and climb on the rock faces that more and more are falling apart due to the shifting weather patterns. Living a lower impact life becomes a lens in which we can take care of the planet we love. The products we choose to consume and the companies we choose to work with are a vital part of the equation.
Edelrid's commitment to the most stringent environmental standard, blue sign® shows that they are about more than just Greenwashing. This along with the fact that they are family owned and are leading the way in innovation make me incredibly excited to join the team."
These are truly historic times for EDELRID, who in December of 2015 launched its own North American subsidiary headquartered in Oregon and centered around the majestic Smith Rock State Park, a location that will keep the company close to its roots in climbing. The addition of Tommy signals EDELRID’s continued expansion and investment into the US market.
“We are proud to start working with Tommy as a part of the EDELRID family”, says Carsten von Birckhahn, Brand Manager for EDELRID GmbH & Co.KG, the parent company to EDELRID North America. “He is a perfect match for EDELRID. Tommy showed the climbing world that big dreams can come true if you put your heart and passion into the process of making them reality. EDELRID’s products will serve this purpose perfectly; Innovative ropes that can make the difference between failure and success.”
Based in Germany, where more than 60 percent of its production takes place, EDEL- RID manufactures ropes, carabiners, climbing harnesses, helmets and a variety of other climbing, recreation, safety and industrial gear. It also leads the way in develop- ing equipment with sustainability at the forefront, including the first bluesign-certified rope and harness.
Founded in 1863, EDELRID is one of the leading worldwide manufacturers and distrib- utors of ropes, climbing equipment and personal protective equipment (PPE). It is known for its high level of innovation and for its sustainable efforts. EDELRID devel- oped the first Kernmantle rope, as well as the first bluesign-certified rope and harness. All product development takes place at the company’s headquarters in Isny, in south- ern Germany, where 60 percent of its products (including all ropes) are also produced. This assures the outstanding quality and functionality that EDELRID customers world- wide have come to expect, and enables constant product innovation. For more infor- mation, visit www.edelrid.de.