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Open Positions with the CWA

Join the CWA Team!


Date: 02/14/2017

Position: CWA Marketing and Communications Manager

Reports to: CEO

Status: Exempt, Full-time (40 hours/week)

Pay: Salary

Salary: $48,000.00 - $66,000.00, DOE

Revised: 11/11/2016


The marketing and communications manager will be responsible for the promotion and growth of the association through leadership of its marketing and communications efforts. The manager is responsible for understanding the recreational climbing wall marketplace, the association's role, its products, services and value proposition. The manager will be responsible for communicating the association’s activities on a regular basis through various media, communication channels, and developing partnerships with industry partners. Successful candidates will have significant prior professional experience in one or more of the following areas: marketing, sports marketing, public relations or sales promotion. A large part of this role will be focused on the Association’s membership and event program support.


The marketing and communications manager is responsible for researching the recreational climbing wall market, analyzing opportunities, prioritizing these opportunities, creating marketing and communication strategies, monetizing the strategies, executing the strategies, and measuring the success of marketing and communications efforts.


The marketing and communications manager will ensure consistent delivery of our messaging throughout the organization. The marketing and communications manager will support activities such as member acquisition and retention, member programs, conferences and events, sponsorship programs, and training programs. The manager must have excellent writing and editing skills and be comfortable interacting with the media.


The marketing and communications manager will experience every facet of the CWA’s business from marketing strategy and planning to implementation – all from our small office in beautiful Boulder, CO.

Essential Duties:

Strategic Planning and Business Development – 15%

  • Contribute to Association strategic and annual business planning processes.
  • Perform market and competitive research, analysis and planning to grow association membership, programs and events
  • Develop and implement integrated marketing plan and achieve key milestones and revenue targets
  • Develop in-depth knowledge of all competitive offerings and tailor strategy appropriately
  • Implement cost effective and efficient management, monitoring and reporting systems
  • Develop and manage marketing and communications budget
  • Identify opportunities for and develop new membership related products, services, and programs that result in member growth leveraging CWA’s resources, relationships, and intellectual capital.
  • Responsible for program of periodic benchmark studies describing the industry, industry size, industry participation, business practices, competitive landscape, facilities and demographics of patrons at climbing facilities.


Marketing and Communications – 35%

  • Maintain corporate identity and brand standards to ensure high recognition and consistent communications presence across all channels.
  • Execute focused marketing and sales communication plans with measurable results.
  • Create and/or edit the industry’s monthly email newsletter and other outbound communications.
  • Manage CWA’s online presence including web site content and social media content.
  • Manage relationships with vendors such as designers, videographers, printers, mail services and others.
  • Manage relationships with industry and mainstream media, ensuring proper representation of the organization and its members.


Membership Acquisition and Retention – 25%

  • Create and execute proactive membership acquisition and retention strategies with Membership Manager to meet revenue targets.
  • Maintain consistent and regular communication with members via mail, email, web site and social media.
  • Develop and maintain good relationships with current members to achieve retention goals.
  • Work cooperatively with Member Services Coordinator to execute acquisition/retention strategy and improve member experience.
  • Promote membership through excellent customer service, including responding promptly to prospect and member questions.


Event Marketing– 25%

  • Create and execute event promotion strategies with Events Manager to meet revenue targets.
  • Promote annual CWA conference and other events to increase sponsorship sales and attendance.
  • Support for sponsorship sales and servicing of sponsors and exhibitors.
  • Production of conference materials and communications.
  • Represent CWA at national trade shows, conferences, and meetings to promote CWA membership, programs, products, and services.


Other duties as assigned.





  • Bachelor’s degree, or equivalent, in business administration, sports marketing, marketing, communications, or related field is required.



  • Minimum of 7 years of progressively responsible work experience, including a minimum of 4 years of experience in marketing, marketing communications, or public relations.
  • Ability to create and coordinate marketing campaigns and work effectively with vendors including technologists, designers, printers, mail houses, and subscription agencies.
  • Prior association or non-profit work experience desired, but not necessary.
  • Design experience, or good taste, a plus.
  • Recreational climbing experience a plus.
  • Sales experience a plus.



  • Excellent writing, editing and verbal communication skills required.
  • Excellent research, analytical and forecasting skills required.
  • Excellent technical and computer skills required.
  • Good Financial skills to develop and manage budgets – basic proficiency with accounting software.
  • Intimate understanding of traditional and emerging marketing channels.
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, social media, search, etc.
  • Ability to work with creative professionals/vendors productively.
  • Ability to think creatively and innovatively – an entrepreneurial focus.
  • Ability to organize and manage multiple projects to meet deadlines.
  • Strong initiative with the ability to work on a small team maintaining cooperative and productive working relationships with staff, volunteers, members, vendors and others.
  • Excellent professional judgment and discretion based on experience.
  • Effective interpersonal skills and a high level of integrity.


The physical and mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Typical Physical Demands: Position requires minimal physical effort, but may require prolonged sitting in a chair at a computer workstation, and some occasional light lifting (up to 30 lbs.). Position requires the ability to stand, sit, walk, climb stairs and drive. Position requires hand-eye coordination, manual dexterity, hearing and visual acuity to operate a keyboard, photocopier, telephone, calculator and other standard office equipment. Position requires normal range of hearing and vision including close vision, distance vision, peripheral vision, depth perception, ability to adjust focus and to perceive color to prepare and evaluate appropriate materials, correspondence or presentations. Position may require working irregular or extended hours.


Typical Emotional/Mental Demands: Position requires ability to work independently; solve problems; make decisions; collect, analyze and interpret data; organize complex work; read and write and exercise sound judgment. Position requires ability to handle novel, diverse and ambiguous work problems daily.


Equipment/Software Used: Computer, telephone, copier, printer, postage machine and other standard office equipment. Software includes Relational Database Management Software, Windows OS, Mac OS, MS Word, MS Excel, Outlook, web browser, etc.


Working Environment: Work environment is a typical office. Travel out of the area, perhaps extended, will be required from time to time.


Note: This job description does not constitute a contract for employment.


How to apply: 

Please send a cover letter, resume and contact information for three non-related references in PDF format to

Please, no drop ins. Local applicants preferred, no relocation assistance.


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